Chi-Chi's: Salsa Safely
Client: Chi-Chi's | Social Videos + TikTok
The ask:
Create a Super Bowl social campaign encouraging people to not only choose
Chi-Chi's salsa for the big game, but enjoy it safely during a global pandemic.
The insight:
For decades we all just sorta overlooked the unsafe salsa habits of our friends. The double dipping. Handsy chip grabbing. Salsa spoon swapping. But in the midst of a global pandemic, wasn’t it time we set some boundaries around the salsa bowl?
The result:
Tongue-in-cheek animations and a TikTok duet influencer campaign to teach people how to salsa safely. What's safer than sharing salsa over the screen?
TikTok star and comedian @brodywellmaker made a video about how to Salsa Safely for others to duet and it got a little weird...
but in the best way possible :)