ALEE
BONO
The Oscars: Safety on Set
Volvo
Volvo puts safety at the heart of everything they do. Similarly there's an entire ecosystem of people who work tirelessly behind the scenes of film sets to keep people safe while filming the movies that are celebrated at the Oscars. Unfortunately, The Academy doesn't recognize production workers, stunt coordinators, or really anyone on set besides talent and directors.
We feel that should change and so did Volvo. Cue the Oscars. A moment every year where the entire nation watches as our favorite actors, actresses, and directors get recognized for their films.
This spot aired during the live 95th Oscars broadcast in 2023 with 18.7 million people watching.
The live responses on Twitter were incredible!
And so was this heartfelt reaction from one of the stars of the ad, Melanie A. Ragone – Best Boy Grip on
Black Panther: Wakanda Forever as well as several other major films and TV shows:
Brand: Volvo USA
Agency: Grey NY
Group Creative Director: Sam Isenstein
Senior Art Directors: Alee Bono, Gabie Fleischer
Senior Copywriter: Jessica New
Production: Disney CreativeWorks